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Tenerife is located in the Atlantic Ocean, in a very strategic point among Europe, Africa and America. The island is two and a half hours away from the Iberian Peninsula and just over an hour from the African continent, is an extraordinary access route to the countries of North and West Africa, and a magnificent platform for trade and business with companies from other latitudes, as it is integrated among the main routes of international trade.

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It is the largest and most populated island of the Canary Islands, Spain and Macaronesia, with about 918,000 inhabitants. the canary archipelago currently has more than 2.15 million inhabitants, and receives about 6 million tourists a year, more than 85% of whom come from abroad.