• The island’s living standards, geostrategic location and tax benefits will be the main strengths highlighted in the presentations and stands of the investment attraction platform in Madrid, London and Helsinki, among other cities

Santa Cruz de Tenerife. Why Tenerife?, the investment attraction platform developed by the Tenerife Council, the Tenerife Port Authority, the Chamber of Commerce, the Canary Islands Special Zone and the Tenerife Duty-Free Zone, will be present in the leading European events of strategic industries held in the last quarter of the year. Here, the Why Tenerife? partners will give information and advice to potential foreign investors on the tax benefits, competitive advantages and opportunities available on the island –a bridge connecting three continents.

The first event to be attended by Why Tenerife? is Expo Relación Cliente, the largest event held in Spain for the BPO/contact centre industry. The 22nd Expo Relación Cliente is being held at the Wanda Metropolitano Stadium on 9 and 10 October, under the slogan ‘Go to the next level with your customer experience strategy.’

Business Process Outsourcing, or BPO, is an increasingly popular phenomenon and a growing market trend. Tenerife is already partaking in this trend, given its unique tax system and lower operating costs, the availability of multilingual talent, the excellent air, maritime and data connectivity, and the availability of world-class venues.

Andreas Fischer, an expert in Economic Development, will be in Madrid promoting the advantages offered by Tenerife and trying to strengthen the BPO sector on the island. He will be accompanied by Isabel Tovar from IDC, the company advising Why Tenerife? on investment attraction strategies in the ICT sector.

According to a study by IDC, the BPO/contact centre industry is expected to account for a 2166.88-million-euro expenditure in 2019 and will gradually grow to 2222.37 million in 2020, to 2277.49 million in 2021, to 2336.10 million in 2022 and to 2398.36 million in 2023, with a 2.1 per cent compound annual growth rate (CAGR) for the contact centre sector and a 2.6 per cent rate for BPO.

Tenerife offers lots of benefits for BPO and contact centre activities. The sector requires low costs and the island can offer them, thanks to its special tax system (4 per cent corporate tax), lower cost of living and lower operating costs as compared to Peninsular Spain. Four big contact centres – Atos, Contactel, Konekta and ThinkIN – are already enjoying these benefits, offering their services in various regions and giving jobs to a total 1700 people.

Then, Why Tenerife? will be coming back to Madrid on 17 October for the Big Data Event organised by the consulting firm IDC and hosted by the Torre de Cristal skyscraper. The event, targeted at the ICT industry, will focus on the use of smart data for the development of new business models. It will be structured into three main themes: the new multi-cloud environments, the latest algorithm-feeding data analytics models and artificial intelligence as the driving force of innovation in user experience.

From 29 to 31 October, Puertos de Tenerife will promote the island as the ideal place for the trans-shipment of goods at TOC Americas, the leading event for shippers, logistics providers, shipping lines, third-party logistics, port authorities, terminal operators and other key audiences held in the Americas. Airam Diaz, Commercial Director of Puertos de Tenerife, will be one of the speakers of the Port Investment & Port Infrastructure Forum. The international event will be held in Cartagena, Colombia.

On 30 and 31 October, Why Tenerife? will be in NOAH London, an event with a huge international impact connecting entrepreneurs and startups from all over the world with corporate and private financial investors. Why Tenerife? will be part of B2B meetings, offering relevant information to attract investors.

From 7 to 9 November, Nomad City 2019 will gather digital nomads, teleworkers and startups in Las Palmas de Gran Canaria. As an aftermath, Tenerife Work & Play has organised an after-work session for the Tenerife community.

After that, Why Tenerife? will be part of the 3rd Connected Industry and Industry 4.0 Conference, an event dedicated to the fourth industrial revolution in Madrid. A comprehensive platform and a reference for the sector, this conference will discuss the challenges of the digital transformation, state-of-the-art enabling technologies and success stories in high-impact industries.

From 19 to 22 November, Helsinki is playing host to Slush, a leading startup and tech event, drawing a good number of startups. Why Tenerife? will be part of Press Start, an event for videogame startups, to be followed by an after-work session in Helsinki on 20 November. The goal is to contact emerging companies or expanding startups and tell them about the tax benefits they can get in accordance with the Economic and Tax Regime (REF) and the Canary Islands Special Zone (ZEC), as part of the creative and cultural industry.

On 26 November, Why Tenerife? will be in Warsaw for the IDC Future of Work Summit 2019, an event discussing the latest trends shaping the future of work at the global level.

To bring the year to a close, Puertos de Tenerife will represent Why Tenerife? in several international events. From 26 to 28 November, the Port Authority will take part in WindEurope Offshore, an event held in Copenhagen to woo investors for the offshore wind industry. A few days later, it will be part of Salon Nautic in Paris, from 7 to 15 December, with the aim of promoting Tenerife’s marinas.

Why Tenerife? seeks to have a broader, more attractive offer than other economic development agencies, in an effort to attract investors and new projects. Tenerife is a special, unique destination in the European Union, offering days with lots of sunlight hours, one of the world’s most efficient supercomputers, outstanding infrastructure for the creative industries and one of the lowest corporate tax rates in Europe. This is the message that the Why Tenerife? partners want to convey in the events being held in the upcoming months by getting together and implementing a joint strategy.

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